In the management and economics, "herding effect" to describe those who "follow the type" the typical behavior of enterprises.

A flock of sheep is often a more scattered the organization, all the sheep and the sheep will be the first affected by their partners. The assumption that sheep occasionally found in a large fertile grass and delicious, and then there's sweet to eat fresh grass, other sheep will be rushing headlong into mass action, those who think of grass competition. Not far away, even if the wolf has coveted latent, or turning a small hillside there are bigger and better piece of grass, they will not care, they are just obsessed with everyone competing for the front of the lawn.

Thrive in the highly competitive industry, it is easy to have a "herding effect", see a company doing business to make money, there will be a lot of companies flocked to the industry, resulting in the industry because of supply growth will soon be over fast, leading to imbalance between supply and demand. For people in the workplace are often "herding." Management consulting training to do to make money, regardless of whether they have the capability, then we rush to do the consultation over training; to do a night there to make money certification certification countless institutions; now a stable civil service, a good income benefits, are we racing to civil service examination. To do the same business, which companies to develop new products, soon there will be large number of imitation products; new products which sell well in the market, we have put into production, non-in the market can not fight to the bitter end. Not only the production of products, selling products like the "herding", shops, large halls, selling culture, selling the concept of popular excitement better, seems to return to rational recently.